Top Use Cases for Interactive Demo Account Engagement Data

Several customers recently shared that they use Navattic interactive demo data for account qualification and prioritization — just like they would intent data. In this article, we’ll share the most common use cases we heard from additional customer interviews and explain how you can set them up yourself.
What is a Demo Center? [Plus 6 High Quality Examples]

What a product demo center is and examples of high-quality product demo centers currently being used by leading B2B software companies.
How a Best-in-Class SaaS Company Creates Sales Content

Not sure how to prioritize marketing requests from sales? Learn from an expert SaaS product marketer on how to manages sales content.
What is Demo Software? [Plus Top Tech for Every Type of Software Demo]

Three main types of demo software and technology suggestions for each type of demo.
2022 SE Trends: Practice with Ramzi Marjaba

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2022 SE Trends: Presentation Skills with Tony Francetic

We spoke with Tony Frencetic, a Senior Manager of Solutions Consulting at Thomson Reuters, the world’s leading provider of news and information-based tools to professionals.
Top Tips from Sales Engineering Experts

In our SE interview series - we spoke with top members of the presales community and they shared their favorite tips and tricks for new and experienced SEs.
2022 SE Trends: Demo Scripts with David Hayes

We spoke with David Hayes, CEO of Demo Gorilla - a browser extension for live SaaS demos that tells your sales teams exactly what to say to sell your product.
2022 SE Trends: Creating Connections with Chris White

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2022 SE Trends: Presales Tooling with Kerry Sokalsky

We spoke with Kerry Sokalsky, the President and Founder of Presales Mastery - which helps B2B software companies create better demos to win more business.
2022 SE Trends: Listening + Discovery with John Care

We spoke with John Care, an author, speaker, and professional trainer at Mastering Technical Sales – a training and consulting company specializing in the skills improvement and development of presales engineers.
How to Improve Your SE Hiring Process: Tips from Top SE Leaders

The market for top sales engineering talent is tight - a wide array of companies are competing for a limited pool of presales talent.
Top Presales Software for 2022

Round up some of the best presales tools on the market today.
How to Improve the Sales Discovery Process: Opinions From Top SEs on Presales to Sales Handoffs

Seven crowd-sourced ideas from expert sales engineers in the B2B space to upgrade your discovery process.
How to Craft a SaaS Demo Follow-up Email That Converts [Plus Email Templates]

Tips on how to craft a follow-up email after a SaaS product demo and post demo follow up templates.
Outbound Prospecting: 5 Modern Strategies From Industry Experts

An explanation of what traditional outbound prospecting is and its pitfalls and five different prospecting techniques to catch and keep your leads’ attention.
What is Demo Automation Software?

How to automate the creation of product demos and give your prospects an early, hands-on experience with your product.
5 Tips to Prepare Perfect Conference Software Demos

5 tips to create a stand out software demo and drive pipeline at your next conference.
The Essential Guide to Sales Demo Software

An essential list of sales demo tools to help ace discovery, sales demo environments, and live demos.
An Intro to a Product-Led Sales Motion

Overview of what a product-led sales motion is, how to implemented it successfully, and who can benefit from it.
Typical SaaS Sales Process in 2022 [Plus Tips to Reduce Sales Cycle Length]

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What are Self Guided Demos & How to Use Them

Self guided demos give your prospects hands-on access and speed up the time it takes to discover your product’s value.
How to Qualify and Route Leads based on Interactive Product Demo Behavior

Use product demos to monitor user behavior, set qualification thresholds, and route leads to your sales team before a free trial even starts.
Effective Software Demos in 2022 [Best Practices to Sell to Modern Buyers]

A look at the traditional sales-led software demo and best practices for selling to today’s software buyers.
Build a Better Software Product Demo Experience [How to Move Beyond Traditional Product Demos]

The traditional sales demo model prolongs the cycle at best and risks a sale at worst.
My Product Isn’t Designed for PLG: How Can My Business Become Product-Led?

With the explosion of product-led growth (PLG), many companies are critically evaluating what it means for their go-to-market strategy.
5 Ways to Incorporate Interactive Product Demos Into The Customer Journey

During a bygone era, prospects would sit back and watch the sales process unfold in front of them...
How to Create Stand Out Demo Leave-Behinds

Congrats! You just finished a great demo with the prospect. They even invited a few members from their team...
What is a Demo Engineer?

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Measuring Impact - The Role of Data in Product Led Sales

I sat down with Earl Lee, CEO and Co-Founder at HeadsUp. HeadsUp is a solution to help...
Investing in Presales - How a Great Demo Moves the Needle

I sat down with Kerry Sokalsky, President and Founder at Presales Mastery where he helps...
Becoming Product-Led Without Going Freemium

Product-led growth (PLG) is here to stay. OpenView reports that 86% of SaaS companies are planning on increasing investment in their product-led strategies...
“Getting to Wow”: Helping Growth Teams Accelerate the Time to Value

I sat down with the Demo Doctor, Chris White, founder of TechSalesAdvisors. With over 30 years...
Focusing on What Matters Most in Top Funnel Sales

Chris Ortolano is the founder and principal at Outbound Edge, a consultancy that helps...
Demo Software Simulations – The New Way to Showcase Your SaaS Product

Implementing a demo software simulation is a fantastic strategy for SaaS companies to engage prospects in a more meaningful way.
The Essential Guide to Incorporating Demo Automation Into Your Sales Process

The demo automation tooling space is fast moving with new solutions that solve a variety of pain points across the sales and marketing...
The Changing Role of the Product Demo: A Conversation with Don Carmichael

I sat down with Don Carmichael, an experienced PreSales professional...
What is a Micro Demo?

A product demo is a powerful and engaging sales tool that helps immediately showcase product value to a prospect ...
Building an Unbreakable Software Demo

The unbreakable product demonstration. Demos fall apart all the time ...
How To Create An Outstanding Explainer Video

Explainer videos are high-level overviews of a product offering or service ...
The Demo Follow Up: A Conversation with Ed Jaffe

I sat down with Ed Jaffe, founder and coach at Demo Solutions ...
What is a Sandbox Environment?

A sandbox environment or product sandbox is a testing environment that enables a user to experiment and explore a logically isolated system ...
Three Questions Product Demos Should Answer

Three questions for for the product demonstration. If you work in technical sales or presales, chances are you’ve given your fair share of product demonstrations ...
The Ignition Demo: A Conversation with Peter Cohan

I sat down with Peter Cohan, renown sales coach and author of the Great Demo! ...
How to Sell Your Product with Your Product

Learn how to use your product to sell your product. There is a new wave in B2B software sales ...
What is DemoTech? Definition, Examples, and Trends

There is a gap in the modern sales stack. There are dedicated tools for lead generation, prospect outreach, meeting facilitation, conversation intelligence, and customer relationship management...
Why Low Touch Sales is Winning

Differentiated demo followups. No one likes getting sold...
What is a Product Qualified Lead and Why Should I Care?

You may have heard of marketing qualified leads (MQLs) or sales qualified leads (SQLs) as methods to track and quantify prospective buyer intent. As a lead actively engages...
The Minimum Viable Demo

How do you deliver an excellent, yet concise demo that resonates with a prospect while keeping them focused and engaged?
The Five Signals of Buyer Intent in SaaS Sales

Buyers consider many different vendors when exploring software options ...
The Art of Experiential Selling

58% of enterprise software buyers cited the “product demonstration” as the top call to action...