Highlights & Results

• How Airbyte showcased their complex data platform without requiring technical setup
• How the organization captured 200+ qualified leads in just two months
• How the marketing team increased website engagement and decreased bounce rates

"Navattic gave us an advantage by taking care of all our interactive demo production. We're now able to showcase our product interface and how easy it is to set up without requiring visitors to connect actual data sources. It's completely transformed our lead generation and website engagement."

Check out Airbyte’s demo library.

About Airbyte

Airbyte is an agentic data platform that enables AI agents to access and interact with data across multiple connectors in real-time. Beyond traditional data replication, Airbyte also provides the infrastructure for agents to dynamically retrieve, write back, and act on data wherever it lives.

We met with Tanmay Sakar, Marketing & Demand Generation at Airbyte, to discuss how they use interactive demos to demonstrate their technical product, generate qualified leads, and support their growing sales pipeline.

The challenge: Showcasing a data movement platform without the setup hassle

As a technical data replication product, Airbyte enables users to connect various sources (databases, SaaS applications) with destinations (like Snowflake) to move data through ELT pipelines. However, experiencing the actual product traditionally required significant investment, such as connecting source databases, obtaining and inputting credentials, setting up connections to data warehouses, and finally, running pipelines to move the data.

"We needed a way to show website visitors the product experience without making them go through the entire setup process," explains Tanmay. "We wanted to showcase how easy our interface is to use while eliminating the friction of connection setup."

Solution: A comprehensive library of interactive demos

Rather than creating just one generic demo, Airbyte took a strategic approach by developing multiple connector-specific interactive experiences, hosted in a demo library.

"We don't just have one interactive demo, we've built a category of demos for each connector. If you're interested in a specific data source, we can show you exactly how to connect it and set up your pipeline," says Tanmay.

From blog engagement to lead generation

Airbyte's implementation strategy stands out for its multifaceted approach:

Blog embeds: Embedding demos within blog sidebars where traffic is already strong

Gated content: Using demos as gated content to capture visitor information

Email campaigns: Creating connector-specific email nurture campaigns for captured leads

"We noticed people engaging with interactive demos while reading our articles. Our heat maps showed significant activity on these demos, so we expanded their placement to our highest-traffic pages. When visitors engage with these demos, we know they're interested in our product."

Why did Airbyte choose Navattic?

When evaluating demo solutions, Airbyte found Navattic easy to set up and implement compared to alternatives and eliminated the need for multiple tools.

However, it was the customer success team that exceeded expectations:

"Working with Navattic's Customer Success team was super easy and smooth," shares Tanmay. "Meghan and Alisa were always helpful with clear communication. We only needed a couple of meetings with them to get everything set up. It was nice and easy, that's how we like it."

The result: Impressive ROI in just three months

Within 3 months of implementing interactive demos, Airbyte has seen remarkable results in a short timeframe:

• Highest click-through rate amongst all assets, with a 17.05% CTR within demos
• Increased website engagement, with a 3 min 54 second average session time
• 32,991 demo steps viewed in 3 months, showing comprehensive product exploration

"We've launched this program for just two months now and have already captured 202 leads by using interactive demos as gated content," reports Tanmay. "These leads flow directly into our nurture campaigns, where we're seeing strong engagement and conversion to product sign-ups."

Future plans: Enhancing sales conversations with interactive demos

Building on their success, Airbyte plans to expand their use of interactive demos to further support sales conversations by equipping sales teams with prerecorded demos for introductory calls, enabling efficient product showcases during time-limited meetings, and creating specialized demos tailored to different prospect segments.

As Tanmay explains, "In short 15-minute calls, our teams can't go through the entire product and connect everything in real-time. Interactive demos allow us to showcase functionality efficiently while focusing on understanding customer requirements. So, we might try this for sure"

The takeaway: Airbyte increased pipeline with qualified prospects

For teams considering interactive demos, Airbyte found Navattic to be the right choice because it consolidated demo creation across technical documentation and marketing, reduced the need for resource-intensive video production, and enabled self-service product exploration that meets buyers where they are. Most importantly, it helped create a pipeline of qualified prospects who are already familiar with the product.

Airbyte has transformed how prospects discover and engage with their platform, creating a seamless path from initial interest to a qualified opportunity.