Sales Enablement

My Product Isn’t Designed for PLG: How Can My Business Become Product-Led?

1 minute read
Neil Mclean
Neil Mclean

Our founder, Neil McLean, recently sat down with OpenView to discuss how any company can start making strides towards Product Led. See an excerpt below:

With the explosion of product-led growth (PLG), many companies are critically evaluating what it means for their go-to-market strategy. Many products are well suited to a free trial/freemium motion, while others may have the following considerations to work around:

My product is a feature-rich enterprise product and it may be confusing to users without proper training My product has extensive integrations/setup required for users to see value My product touches sensitive data, which users are reluctant to share without company sign-off

That may be true for your SaaS product, but it’s important to remember product-led growth isn’t about offering customers a free trial of your product. And it isn’t a job title, like “growth lead.” It’s an organization-wide strategy that puts end-user needs first.

Read Full Article.


Next Post

Growth & Marketing

Turn Your Product into a Lead Generation Machine

9 minute read
Randy Frank
Randy Frank

In this webinar, we discussed the value of product-led lead gen, how to do it effectively, and which companies can benefit from this new marketing strategy.

Ready to accelerate your go-to-market?

Unlock faster sales cycles and empower your go-to-market team