Marketers are more strapped for time than ever. And with fewer resources, building interactive demos for different use cases or goals can seem overwhelming.

With the right inputs and guidance, AI can handle a lot of the heavy lifting.

Below, we offer three tips to speed up the time it takes to build interactive demos without sacrificing quality.

Before you ever start building your demo with AI, you have to think through the core inputs you’re feeding it.

Things like:

• Target persona
• Primary use case
• Key features to highlight
• Any relevant competitive or vertical positioning

It’s tempting to dump in additional context, like sales decks or call transcripts, but if the model can’t tell what information to prioritize (or the source material itself is outdated), the demo you get back will reflect that.

Docket, an AI marketing tool, published a whitepaper about a “coherence” problem plaguing GTM teams trying to use AI in their day-to-day.

It feels like teams need to rewrite every piece of copy, every chatbot response, and every interactive demo script that comes from an LLM.

But it’s not necessarily because the model “didn’t work.” It’s often because the model received old or inconsistent info.

To avoid going down that path with your interactive demos, consider these three questions before you feed any input to an AI demo tool:

1. What approved source is this drawing from?
2. Who owns that source?
3. When was it last reviewed?

This shouldn't be a huge time sink.

Create a shared PMM doc, Notion page, or product wiki to keep track of every feature (mapped to business value), target personas (for every use case), current messaging (by vertical or competitor), and a simple inventory of what demos already exist. Assign an owner and a review cadence that aligns with your product release schedule.

• If your team uses Claude, you can turn that wiki into a shared skill, a reusable set of instructions and context that any team member can load when building a demo, so everyone is drawing from the same approved source rather than prompting from scratch.
• You can also connect it directly to your demo workflow using the Navattic MCP. Our MCP lets AI tools securely access external data and take action. With it connected, an AI assistant can pull context from your existing demos and see demo performance from your live Navattic workspace on demand.

Either way, your first round of demo drafts will be a whole lot more relevant to your audience.

It’s really hard to create a compelling interactive demo without a first draft and or something to work from.

With Navattic Copilot, you can generate an entire first draft. Just paste in your website or product page, click through your product, and Copilot will automatically write demo copy, anchor tooltips, and add modal content.

Copilot is trained on best practices from 40,000+ demos to ensure your demo’s format, length, and tone keep your audience engaged.

But it doesn’t know everything about your brand voice, product positioning, or the story you’re trying to tell.

So before you take a hard look at the Copilot draft demo, take a page out of Jason Oakley’s book: “Really ask yourself, ‘What do I want to show?’ There’ve been so many times when I’ve created a demo and realized I’m missing a step or have duplicate steps.”

Once you have that clarity and are ready to edit:

1. Update your Copilot Use Case to shape the writing style, tone, step content, and call-to-action suggestions for marketing, sales, customer success, or product audiences.
2. Use Table AI to make bulk data updates that match what specific segments of your audience – think geo, industry, or vertical – expect to see. Just type something like, ‘Change all the customer names to healthcare companies,’ and Copilot will update the table for you.
3. Use AI Up-to-Date to mass replace old dates across all of your Captures, no need to hunt down the ones you need to adjust.

Finally, use Copilot’s Prompt feature to make bulk changes to step names, content, and CTAs.

Describe what you want to change and Copilot will suggest specific edits that match our best practices, so you’re not guessing whether they’re salient or not. Apply them in one click.

Marketers wear many hats, and sometimes you just don’t have the bandwidth to create interactive demos all on your own.

That’s why we recently partnered with a handful of current and former Navattic customers to create a Navattic demo-building consultancy program ready to build your demos for you.

Beyond being a former Navattic power user, each consultant on our roster has years of experience at B2B SaaS companies in various industries, including cybersecurity, martech, infrastructure, and edtech.

They’ve held SE, product marketing, content marketing, and growth marketing roles at startups, mid-market companies, and enterprise firms. And they each bring different types of interactive demo skills to the table — from website implementation to demo promotion to analytics.

With all this expertise under their belt, they are equipped to give you the personalized, strategic guidance you need to create and promote your demo for maximum user engagement and conversion.

Want to learn more? Meet our Navattic demo consultants and reach out to them through their website or LinkedIn.

Ready to give Copilot a try?

Instantly get your demo outline, then turn it into an interactive demo with our free trial.